Social Identity Development

Hey Honey! Artisanals Beverage Start-up

Bringing A Family Crafted Lemonade Brand to Life Online

Challenge

Startup Hey Honey! was aiming to enter the highly competitive beverage market and needed a strong identity to set it apart from the competition. With a limited marketing budget, CEO Anna Reidinger knew a distinct brand identity and a strong social presence would be mission critical. Hey Honey! is a honey sweetened lemonade with no added sugar, additives or preservatives requiring a higher price point than any lemonade currently on the shelves. The challenge was to create a brand identity that communicated the exceptional and unique flavor options, purity of ingredients and the benefits of a honey sweetened product while maintaining the friendly, local and family nature of the brand.

Solution

A Social Identity, Community Activation and Content Strategy to build the narrative of the values and promises of the company was the answer. Our co-founder and resident social branding expert Kyra Reed evaluated the competition and determined the opportunity in the market for something new. By taking the company through a series of workshops, we were able to nail down the motivations and principles of the brand, the breakdown and prioritization of key audiences to reveal a brand that was playful, dedicated to health, wellness — and the bees! It was a brand experience that clean-living moms and fitness junkies would love.

The results were a consistent character and tone for Hey Honey! across touch points whether it was their bottle or their Facebook page. The brand — and business – has succeeded in capturing the market in Northern California and continues to grow. If you are in the area be sure to give them a try: http://www.pinterest.com/thebestlemonade/find-hey-honey-here.

 

qoute icon[made to order] helped us define a set of social branding guidelines that has given us tremendous value.

Anna Riedenger, CEO, Hey Honey! Artisinals

Our Work

Our turnkey social marketing solutions help CEO’s, Marketing Executives and Entrepreneurs articulate and deliver their brand vision through social channels for maximum business impact. Learn how we can help you!

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