About Us

[mto] is a full-service social media agency that gives CEOs and Marketing Executives more fire power with our network of expert strategists and social media professionals. From consulting to execution, we deliver a powerful mix of earned, owned and paid media to bring your brand to life and drive business goals.

Leadership Team

  • Gretchen Fox

    CEO & Founder, Head of Social Monetization

    Hello! I founded [made to order] to help people transform their business for success in the digital age. My work has led to over $20 Million in revenue from social channels, I have trained and guided hundreds of marketers across North America and have led social programs for some of the biggest artists in the world and some of the most powerful executives in the music, sports and business world. But Fortune 500 companies and top executives aren’t the only people I help. I especially delight in working with startups and entrepreneurs. While being a Co-founder of a full-service social media agency, coaching entrepreneurs, speaking and contributing to Forbes online keeps me very busy, empowering people to drive revenue and grow their business, makes it a total joy. When I’m not helping other people grow their businesses, I’m working on DIY projects with my husband, hiking with our two dogs and evolving to be the best me I can be.

  • Kat Eves

    Senior Marketing Strategist

    Hey there, I’m Kat, your friendly Senior Marketing Strategist and MTO EDU Liaison. With a background in writing and over 10 years working in the ever-changing digital marketing & PR space, I help brands express their values and connect with their customers to build loyalty and lasting growth.

    In addition to my work with MTO, I also provide Creative Direction and visual storytelling through fashion and video production. You’ve seen my work in commercials for brands including ADIDAS, Google Pixel, YouTube, and more, in addition to films and print ads.

    Prior to this, I worked as a book publicist for independent publishers, where I helped authors across genres reach bestseller status and build growth-centered personal brands. I have also helped independent fashion startups grow their sales and connect with their niche markets more effectively, leading one brand to increase their sales 10-fold in less than six months and another to surpass Kickstarter stretch goals.

    I get most excited about brands who make social impact a cornerstone of their business and love working with leaders and marketers who share this value. I believe ethical and inclusive business practices that celebrate diversity are the way of the future, and I’m deeply committed to pushing that vision forward.

  • Amy Kniss

    Chief of Optimization

    Hellllloooo!!! I’m Amy and Chief of Optimization at MTO. Facebook, Instagram, Snapchat, Twitter, LinkedIn, Google, Pinterest, you name it, we do it. We develop social, mobile, local and search marketing strategies that support business goals and optimize ROI. My work has delivered

    ○ 1,000% increase in calls, week-over-week, based on AdWords strategy
    ○ 12% increase in client’s month-over-month sales with Facebook ad campaign
    ○ 80% increase in website CTR from Facebook ads using audience-specific, micro-targeting
    ○ Open rate 2x industry average for MailChimp campaigns
    ○ 5.5% increase Google AdWords campaign CTR with mobile click-to-call
    ○ 200% increase in ad-position without an increase in spending

    I’ve worked with small and large organizations including: Bank of America, Radio Shack, Farmers Insurance, TurboTax, Chase Sapphire,YP, DirecTV, Clorox, VW, Honeywell, City of San Diego, University of California, MD Anderson.

    Other than working with MTO, I developed, launched and run a platform that gives beauty professionals direct access to their clients, making it easier to schedule appointments and build client loyalty. I’m also the doggie mama of the cutest dog in sunny Santa Monica, California.

  • Clint Schaff

    Clint Schaff

    Head of Influencer Marketing

    Yo! I’m Clint Schaff.

    I help craft and execute strategy for influencer marketing efforts that support reputation management and drive word of mouth.

    Over the last 16 years, I’ve built marketing teams at the first social media agency (M80), client side (The Wonderful Company), and for leading agencies and agency networks (Golin, Edelman, Vision7).

    My experience includes marketing campaigns, big and small, involving digital and social media, public relations and advertising for a diverse set of clients including Activision, David Bowie, Dole, FIJI Water, Fox Home Entertainment, Microsoft, Nintendo, New York Yankees, POM Wonderful, Procter & Gamble, Toyota, Unilever and Wonderful Pistachios.  I have helped lead startup companies, and have served as an adjunct professor for USC Annenberg for 8+ years in its Digital Social Media and Strategic Public Relations masters degree programs.

    I’m a North Dakotan living in Los Angeles by way of Minneapolis, New York City, Washington DC and Chicago. A graduate of both the University of Minnesota and USC, my resume is as full of shenanigans as it is marketing campaigns.  I once appeared on a network reality television dating show, donned the Goldy Gopher mascot costume in college, and sing old school hip hop karaoke as frequently as possible.

  • Hannah Heilicher

    Wellness & Productivity Manager

    Hey Hey Hey! My name is Hannah Heilicher and I am program coordinator here at MTO Agency which means I help manage our team, our clients, and project organization, plus assist with our amazing MTO EDU program. Basically, I organize the stuff, keep track of the things, help our clients and EDU Masterminds connect with Team MTO.


    A childhood in the live music & outdoor summer events scene of Minneapolis, Minnesota led me to pursue college degrees in Marketing, Entertainment Management and Management Information Systems from The University of Montana. My marketing experience expands paid social media campaigns, print advertising management and branding overhauls to live social media management for concerts, fundraisers and festivals.

    I am a passionate advocate for work-life balance, time away from screens, and daily gratitude practice. When I’m not working with MTO, I am an aerial yoga teacher in Bend Oregon. It’s an honor to spend my days working to better our world through supporting unique value-driven businesses and my evenings inspiring my community to support their personal values of self-care.

  • Alex Palmer

    Head of Client Services

    Hi, there. I’m Alex Palmer.

    I help make sure [made to order] clients are happy and hitting their goals.

    I’ve spent the last 15 years working both client side and agency side at IMG and AKQA in Digital / eCommerce, Sports Marketing and Sponsorship or some combination of all of the above.

    My experience has covered delivery of large scale marketing, social media and live event programs for a wide range of brands and sports properties including Nike, VISA, Rugby World Cup, Manchester City FC, The Tour de France, The Garmin Pro Cycling Team, Canyon Bikes and Fat Chance Bicycles.

    I’m a Brit living and working in the USA, which gives me a unique insight, expertise and network into markets on both sides of the Atlantic. When I’m not working you’ll find me hitting the mountain bike trails of Ashland, Oregon to unwind.

  • Arielle Mullen

    Strategic Marketing Specialist

    Greetings! I’m Arielle Mullen.

    I work with [made to order] as a digital marketing strategist. While writing and editing are my core areas of expertise (you’ll see my byline on many of MTO’s blog posts), I’m also a bit of a generalist. I came to marketing after a career in journalism, where I learned how to develop a strong voice as a writer, and now hold certifications in content marketing, social media marketing, email marketing, and inbound marketing.

    I enjoy figuring out how things work, and building bridges between the technical and the creative. I’ve worked with clients in a wide variety of industries to develop annual marketing plans, conduct audits to identify opportunities and implement more efficient workflows, and create and manage marketing campaigns to drive conversions and grow revenue. I’m detail-oriented and passionate about learning, and thanks to the range of technical experience on the backend with web design and data, I also conduct client-facing workshops on anything under the “digital marketing” umbrella.

    When I’m not at work I enjoy listening to podcasts like Radiolab and Reply All, reading anything and everything by Roxane Gay and Oliver Sacks, lending support to the LGBT Center, and helping friends with their drag performances.

  • Amanda Williams

    Digital Strategist

    Our Digital Strategist Amanda Williams has expertise in branding, influencer marketing, social media management, digital strategy, and community building. In the first ten years of her career, Amanda excelled as a Mental Health Professional, where she utilized her BA in Community Psychology. After building the Development Office of MHR, Amanda decided to pursue a career in Marketing. An organic progression, Amanda later graduated with an MBA in Marketing and has successfully lead the marketing efforts for two different fashion companies. Passionate about helping others, Amanda is here to share her knowledge and help other entrepreneurs succeed and grow their businesses.


    Mariana Sahagún


    Graphic Designer

    I use design to solve problems, tell stories and bring product ideas to life. I love creating brand systems and compelling visual experiences for people.

    Throughout my career, I have successfully managed graphic design projects from conceptual development to delivery.

    I really think design makes everything possible.

Awards & Press