what we do
15 years creating value-based, conscious organizations
We help our clients build conscious businesses and cultures with out-of-box strategy, infrastructure and implementation.
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Bright Path Strong
Conscious Brand Identity Development & LaunchMTO helped create a conscious brand and movement from scratch to elevate Native American icon Jim Thorpe and voices within the indigenous community as premarket to a major film. The passionate, robust response from fans across the country sparked the launch of a nonprofit & changed the official Olym...
S Factor
Elevating Human Connection Through a Value-based, Conscious ApproachOur talented team was enlisted to empower women through connection and community for the S Factor brand, founded by Feminine Embodiment thought leader & celebrity actress Sheila Kelly. Leveraging conscious business principles of purpose, culture and leadership, we helped ignite interest in S Factor...
Lithia GreenCars
Bringing a Nearly 100 Year Old Company to Green BusinessWhen a 100 year old, Fortune 300 company expanded into sustainability and the electric vehicle (EV) market, it turned to MTO for support and guidance. We married our rich conscious brand and culture expertise and strategy with original market research to give the company a deep understanding and con...
AVT.Bike
Values Session Sparked a Powerful Mental Health InitiativeMTO was brought in to transform AVT.Bike into a conscious business. We began with a deep dive to identify its values, culture and intended social impact, helped align its company values across its organization, and drove its rebranding. It evoked the importance of men’s mental health to the compan...
AIKON
Putting Radical Inclusion & Equity at the ForefrontMTO’s in-depth experience with conscious brand and culture was tapped into for the launch of a new blockchain company that infused conscious business, culture and values from the start. We helped the brand identify its values and conscious business across its entire organization, then continued to...
YALA Designs
Ecommerce Growth, Website Optimization & Brand PositioningAfter operating for over twenty years as a business mainly focused on wholesale, Yala Designs came to us with a desire to grow revenue earned from direct-to-consumer/ecommerce. Although their full product line was already available for purchase through their website, suboptimal user experience, ad s...
Graniterock
Data Dashboard DevelopmentThe goal was to implement a data aggregation tool (Marketing Data Dashboard) enabling the Client to review the real-time performance of all communication channels from a single hub....
YouCaring
SOCIAL MEDIA MARKETING & FUNDRAISING GROWTHYouCaring (now known as GoFundMe) came to us with the desire to boost donation revenue, increase the number of new fundraisers being hosted on their platform, and help prove the effectiveness and value of the platform as a whole. Our first step with a business impact project like this is to establis...
Runway Playa Vista
DIGITAL EVENT MARKETING & COMMUNITY ACTIVATIONOur team used a multi-pronged approach to bring the amazing, mixed-use neighborhood at Runway Playa Vista to life; connecting local businesses, residents, and visitors to create an active community that encouraged collaboration and most importantly - FUN. ...
#PledgeForThePlanet
SOCIAL IMPACT MARKETING CAMPAIGNA growing body of evidence shows that positive motivation is more effective than negative motivation. We set out to help Global Footprint create and launch a plan that would reframe the way people think about climate change, so they would view it as a problem with actionable steps to reversal, rathe...
Bud Light Hotel
PREMIUM DIGITAL CONTENT EXPERIENCEWith over a dozen performing artists, countless brands, and thousands of fans, our challenge was to create a real-time social content experience that tied these entities together and captured the off-the-charts excitement of the live performances by world class artists including The Roots, RUN DMC,...
Favorite Medium
SOCIAL PROGRAM DEVELOPMENT & TRAININGWith a strong leadership team and growing customer base, Favorite Medium came to us feeling eager to jump in feet-first to build a social brand that reflected their values, and receive guidance for their internal team to expertly navigate social. Starting with our custom approach to define the brand...
CogDiv
Brand RefreshThe Center for Cognitive Diversity (CogDiv), offers training and support programs for professionals working in high-stress industries. CogDiv came to MTO with a request for a brand refresh that would provide better cohesion and a more professional feel....
Dance Media
Sales & Marketing MaterialsDance Media is a publishing company based in New York. Although their collection of dance-focused publications were well known within the industry, they, like many others, made the choice to shift to digital in 2020. Our team worked with Dance Media’s project stakeholders to update key sales and m...
Nasty Woman Wines
Sales & Marketing MaterialsNasty Woman Wines was created as a response to the 2016 presidential election. Founder Meg Murray’s goal was simple – to leverage her platform for the purpose of celebrating strong women and moving the needle forward on gender equity. Our team was approached with a request to create templates th...
Whitewater Technology
Brand Development, Sales & Marketing Materials, Web DesignWhitewater Technology (WT) is a paddlesports brand offering high-end products made of recycled carbon fiber and manufactured domestically using sustainable practices. As a new company, the WT approached us with a need for brand development, web design, and sales and marketing materials that would co...
featured projectYALA DesignsAfter operating for over twenty years as a business mainly focused on wholesale, Yala Designs came to us with a desire to grow revenue earned from direct-to-consumer/ecommerce. Although their full product line was already available for purchase through their website, suboptimal user experience, ad s...SEE THIS PROJECT
Testimonials
“I can’t say enough good things about my experience over the last year with MTO. I would encourage anyone to take a look at the different programs they offer and the incredible knowledge they bring.”
Susan Coss, CMO & Co-Founder, Mezcalistas
“Working with Gretchen has been truly transformational. Through her guidance and using the conscious leadership tools that she and her colleagues have developed, I am now able to harness the confidence to express my voice and advocate for myself. This has led me to a profound sense of empowerment that has not only positively impacted my career, but has had a positive impact on every facet of my life. I am forever indebted and grateful for the work she has done in a short amount of time with me.”
Tracey Castle, 92nd President Sandpipers
“MTO EDU is a powerful program that helps businesses understand how to harness their power, vision, organizational values and company culture with authenticity. I appreciated that this wasn’t a cookie cutter one size fits all approach. The highly individualized program helped me focus on who Euphoria is as a business and be able to share that vision with employees, vendors, customers and social media messaging.
It was a truly transformative experience with real benefits for my business and for me as an entrepreneur.”
Bonnie Glass, Co-Owner, Euphoria Chocolate Company
“Working with Gretchen in the group format has helped me tremendously. It has enhanced my ability to understand, empathize and connect with my team and everyone in general.”
Jim B., Director of Warehouse Operations
“This program empowered us to express our values more boldly and do it in a thoughtful manner that really represents our entity with our ethics in mind.“BJ Barlow, Owner, 18 Oaks Sign Co
“Values-based, relevant, impact expanding. I think this program could even excite an introvert.”
Cynthia Scherr, Publisher & Business Strategist, Scherr Management Consulting
“As MTO EDU progresses and I look back at where I started, I am amazed at the distance I have traveled!”
Kellie Poulin, Founder, Edit Write Solutions
“I give immense credit to Gretchen for helping me open up, celebrate my wins and work on my weaknesses, and experience life as a better business leader and family member.” Brandon W., Small Business Owner
“Gretchen’s guidance and support have truly transformed my life. During some of the most trying times in my life, she has graciously given me the tools and helped me achieve my highest levels of emotional capacity, positively impacting my personal and professional well-being.”
Kim B., Entertainment Executive
“Working with Gretchen has been a transformative experience, as it has enhanced my overall well-being and equipped me with invaluable emotional intelligence skills, enabling me to navigate life’s fears and anxiety with greater resilience and emotional balance.”
Annie J., Coach & Consultant
The EQ at Work program that Gretchen rolled out with my team at AIKON while I was CEO was surprisingly impactful. Startup life is stressful and as a fully remote team, I was eager to provide the training, tools and support to help our team improve our company culture, accountability and interpersonal relationships. The people who attended most seemed to get the most out of it and as a regular attendee personally, I found myself having improved conversations with my team using the tools taught in the program.
Over time, the program received a lot of positive anecdotal feedback and our team dynamics continued to improve as the program went on. I found the ninety-minute, once a month format to be easy to carve time for and always enjoyed the time with my team. After five months, Gretchen surveyed participants and the feedback was even better than I expected with more than 85% saying it positively impacted their life and was valuable to our company culture.
The program is professionally run and I would recommend it for any team that prioritizes transparency and a healthy company culture.
Marc Blinder, CEO, AIKON
“My confidence is up as a result of just a few short months in this program.”
Amy C. Sins, Chef, Speaker & Founder/CEO of Langlois Culinary Entertainment
“MTO’s training has opened my eyes to all the possibilities for my business. The hands on guidance really made the difference in my success!”
— Sharon Bailey, Marketing Consultant
Totally worth it!
— Daniela Meltzer, Marketing Director, Give A Beat
Gretchen is a powerful strategic advisor and I would hope to work with Gretchen and MTO in all my future business building endeavors.
Chris Kibarian, Private Equity Advisor
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