Increase donation revenue and the creation of new fundraisers on the platform, and prove out the overall effectiveness of the platform itself.
The first step with a business impact project like this is to establish Key Performance Indicators (KPIs) for the program and benchmark the company in both monthly and quarterly increments in order to identify opportunities for improvement and clearly show the results of our efforts.
Once we had our KPIs and benchmark in hand, we analyzed the results and created a new strategy that included content posting across Facebook, Twitter, Instagram and Pinterest 2x a day.
During this time, we stopped all paid media in order to:
- Prove the power of earned social media
- Isolate the content without the boost of advertising influencing its success
We developed a custom reporting tool, and then, post-by-post, our team worked to optimize using data insights, social media best practices, and audience-specific insights.
Within one month, we were able to achieve:
- 30% increase in page views on YouCaring.com
- 400% increase in new fundraisers created
- 3500% increase in donation revenue
In fact, with the new strategy, team, execution plan and learnings, Youcaring, now GoFundMe has had their best quarter in the history of the company — people have raised over $400 Million on the platform and each individual share from their site is worth an average $37!
Watch YouCaring’s CMO Aimen Barma and MTO Founder Gretchen Fox share these results at the 2016 Witi Summit.
Note: YouCaring.com is now GoFundMe.