Social Program Development & Training

The Challenge

With a strong leadership team and fast-growing customer base, F/M was ready to jump in feet first to our 5-step program with the goal of building a social brand that reflected their company and kick their social expertise up a notch.

The Goals

• Create an internal “social playbook”
• Recruit key talent

Solution

Starting with our custom approach to define the brand’s Social Identity, we helped F/M create a guide for content creation that delivers on company-specific audience promises and turns digital channels into a unique company showcase.

Step-by-step, we worked with their team to create a custom Social Playbook that would  bring their amazing staff, exciting projects, and dedication to #lifetimelearning to life online. Together, we developed a unique and easily actionable content plan that highlighted the company’s passion for creative UX.

Results

With a playbook in hand, Favorite Medium can now make on-brand, curated content and smart social engagement decisions with ease. Now, they can spend their time focused on what they do best – making great products – and market those efforts online strategically and effectively, too.