Fully Customized Digital Dashboard

The Challenge

Inefficient data tracking measures across all channels left the Graniterock marketing team unable to provide attribution for their efforts. They needed a central, cross-channel tracking method for simple, easy-to-analyze reporting in order to make data-informed decisions and improvements to campaigns and promotions.

The Goal

Implement a data aggregation tool (Marketing Data Dashboard) enabling the Client to review the real-time performance of all communication channels from a single hub.

Solution

A review of the available OTS (off the shelf) products led to the determination that a custom solution, the Marketing Data Dashboard, was the best course of action. The data aggregation tool, capable of integrating with nearly any data stream, was accompanied by ongoing strategic planning sessions to empower the Graniterock marketing team with the actionable insights necessary to continually improve efforts over time. 

Results

LinkedIn:

• 518% boost in new followers
• 1,867% boost in engagements
• 2,112% boost in clicks
• 1,722% boost in likes
• 84% boost in shares

Mailchimp: 25% boost in click rate

Instagram: 

• 65% boost in website clicks 
• 190% boost in call clicks
• 115% boost in comments

Facebook: 

• 101% boost in engagement
• 77% boost in new post likes
• 84% boost in comments

Twitter:

• 33% boost in retweets
• 79% boost in engagement