Project Description

Digital Event Marketing & Community Activation

S Factor Case Study
The Challenge

Grow revenue from S Factor’s digital course offerings and broaden their reach, while also re-engaging past clientele.

The Goals
  • Retain current S Factor clients
  • Move new clients from engaged members to raving fans
  • Earn greater number of digital course purchases
  • Increase the lifetime value of each client
Approach

Our team worked to activate S Factor’s community through an elevated digital experience at every step of the customer journey. Strategic efforts included:

  • Leveraging founder and org’s growing social media presence to drive organic interest and give members a deeper sense of connection
  • Creating fresh and evocative brand creative to leave viewers with a sense of excitement, urgency, and serious FOMO of upcoming events and course offerings
  • Reactivating the members-only Facebook Group with fresh, high-value content and community management tactics that engaged the audience around a shared of the S practice and supportive sisterhood
  • Identifying the key needs and transformation of each client group/persona, then leveraging findings to develop targeted messaging and creative assets
  • Launching targeted top-of-funnel ads, landing pages, and messaging to appeal to each audience and consistently monitor and optimize for performance
  • Creating highly sophisticated sales funnel automation systems and messaging to keep members engaged and plugged into every new offering once they’re in the funnel
  • Offering a free, one-time-only live event hosted by org founder to give attendees a taste of what they can expect from the paid digital courses
Results
  • 818% average ROAS across three campaigns
  • 161.9% increase in revenue, campaign over campaign by integrating our “live video” digital event strategy
  • 76% decrease in cost per acquisition
  • 68% increase in new customers
  • 30% open rate of email welcome series
  • 25% open rate for sales funnel email series
  • Sold Out attendance for campaign promotional event
  • 2:1 conversion from event attendees
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want results?

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Digital Event Marketing & Social Media Growth

S Factor Case Study
The Challenge

Grow revenue from S Factor’s digital course offerings and broaden their reach, while also re-engaging past clientele.

The Goals
  • Retain current S Factor clients
  • Move new clients from engaged members to raving fans
  • Earn greater number of digital course purchases
  • Increase the lifetime value of each client
Approach

Our team worked to activate S Factor’s community through an elevated digital experience at every step of the customer journey. Strategic efforts included:

  • Leveraging founder and org’s growing social media presence to drive organic interest and give members a deeper sense of connection
  • Creating fresh and evocative brand creative to leave viewers with a sense of excitement, urgency, and serious FOMO of upcoming events and course offerings
  • Reactivating the members-only Facebook Group with fresh, high-value content and community management tactics that engaged the audience around a shared of the S practice and supportive sisterhood
  • Identifying the key needs and transformation of each client group/persona, then leveraging findings to develop targeted messaging and creative assets
  • Launching targeted top-of-funnel ads, landing pages, and messaging to appeal to each audience and consistently monitor and optimize for performance
  • Creating highly sophisticated sales funnel automation systems and messaging to keep members engaged and plugged into every new offering once they’re in the funnel
  • Offering a free, one-time-only live event hosted by org founder to give attendees a taste of what they can expect from the paid digital courses
Results
  • 818% average ROAS across three campaigns
  • 22.5K% ROAS on highest performing campaign
  • 76% decrease in cost per acquisition
  • 68% increase in new customers
  • 30% open rate of email welcome series
  • 25% open rate for sales funnel email series
  • Sold Out attendance for campaign promotional event
  • 2:1 conversion from event attendees

want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

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