Project Description

Digital Event Marketing & Community Activation

S Factor Case Study
Elevating Human Connection Through a Value-based, Conscious Approach.
  • Created a community-first approach to drive human connection and service that engaged established customers to get more involved and brought new customers to the brand and its offers
  • Established the company’s values and provided ongoing, proactive guidance and support to help ensure that its values and community were always first across all initiatives and offers
  • Held a community-focused, impactful virtual lesson and online gathering with S Factor founder and celebrity Sheila Kelly during COVID to help women connect and engage
  • Built the company’s value-based, conscious marketing strategy and infrastructure to constantly engage and grow customers and audience
Results
  • 818% average ROAS across three campaigns
  • 161.9% increase in revenue, campaign over campaign by integrating our “live video” digital event strategy
  • 76% decrease in cost per acquisition
  • 68% increase in new customers
  • 30% open rate of email welcome series
  • 25% open rate for sales funnel email series
  • Sold Out attendance for campaign promotional event
  • 2:1 conversion from event attendees
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Digital Event Marketing & Social Media Growth

S Factor Case Study
Elevating Human Connection Through a Value-based, Conscious Approach.
  • Created a community-first approach to drive human connection and service that engaged established customers to get more involved and brought new customers to the brand and its offers
  • Established the company’s values and provided ongoing, proactive guidance and support to help ensure that its values and community were always first across all initiatives and offers
  • Held a community-focused, impactful virtual lesson and online gathering with S Factor founder and celebrity Sheila Kelly during COVID to help women connect and engage
  • Built the company’s value-based, conscious marketing strategy and infrastructure to constantly engage and grow customers and audience
Results
  • 818% average ROAS across three campaigns
  • 161.9% increase in revenue, campaign over campaign by integrating our “live video” digital event strategy
  • 76% decrease in cost per acquisition
  • 68% increase in new customers
  • 30% open rate of email welcome series
  • 25% open rate for sales funnel email series
  • Sold Out attendance for campaign promotional event
  • 2:1 conversion from event attendees

want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

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