Digital Event Marketing & Community Activation
Elevating Human Connection Through a Value-based, Conscious Approach.
- Created a community-first approach to drive human connection and service that engaged established customers to get more involved and brought new customers to the brand and its offers
- Established the company’s values and provided ongoing, proactive guidance and support to help ensure that its values and community were always first across all initiatives and offers
- Held a community-focused, impactful virtual lesson and online gathering with S Factor founder and celebrity Sheila Kelly during COVID to help women connect and engage
- Built the company’s value-based, conscious marketing strategy and infrastructure to constantly engage and grow customers and audience
Results
- 818% average ROAS across three campaigns
- 161.9% increase in revenue, campaign over campaign by integrating our “live video” digital event strategy
- 76% decrease in cost per acquisition
- 68% increase in new customers
- 30% open rate of email welcome series
- 25% open rate for sales funnel email series
- Sold Out attendance for campaign promotional event
- 2:1 conversion from event attendees
Digital Event Marketing & Social Media Growth
Elevating Human Connection Through a Value-based, Conscious Approach.
- Created a community-first approach to drive human connection and service that engaged established customers to get more involved and brought new customers to the brand and its offers
- Established the company’s values and provided ongoing, proactive guidance and support to help ensure that its values and community were always first across all initiatives and offers
- Held a community-focused, impactful virtual lesson and online gathering with S Factor founder and celebrity Sheila Kelly during COVID to help women connect and engage
- Built the company’s value-based, conscious marketing strategy and infrastructure to constantly engage and grow customers and audience
Results
- 818% average ROAS across three campaigns
- 161.9% increase in revenue, campaign over campaign by integrating our “live video” digital event strategy
- 76% decrease in cost per acquisition
- 68% increase in new customers
- 30% open rate of email welcome series
- 25% open rate for sales funnel email series
- Sold Out attendance for campaign promotional event
- 2:1 conversion from event attendees
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