Graniterock Logo

Fully Customized Digital Dashboard

MTO Agency Customized Digital Dashboards

The Challenge

Inefficient data tracking measures across all channels left the Graniterock marketing team unable to provide attribution for their efforts. They needed a central, cross-channel tracking method for simple, easy-to-analyze reporting in order to make data-informed decisions and improvements to campaigns and promotions.

The Goal

Implement a data aggregation tool (Marketing Data Dashboard) enabling the Client to review the real-time performance of all communication channels from a single hub.

Solution

A review of the available OTS (off the shelf) products led to the determination that a custom solution, the Marketing Data Dashboard, was the best course of action. The data aggregation tool, capable of integrating with nearly any data stream, was accompanied by ongoing strategic planning sessions to empower the Graniterock marketing team with the actionable insights necessary to continually improve efforts over time. 

Results

LinkedIn:

  • 518% boost in new followers
  • 1,867% boost in engagements
  • 2,112% boost in clicks
  • 1,722% boost in likes
  • 84% boost in shares

Mailchimp: 25% boost in click rate

Instagram: 

  • 65% boost in website clicks 
  • 190% boost in call clicks
  • 115% boost in comments

Facebook: 

  • 101% boost in engagement
  • 77% boost in new post likes
  • 84% boost in comments

Twitter:

  • 33% boost in retweets
  • 79% boost in engagement
WORK WITH US

want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

Graniterock Logo

Fully Customized Digital Dashboard

MTO Agency Customized Digital Dashboards

The Challenge

Inefficient data tracking measures across all channels left the Graniterock marketing team unable to provide attribution for their efforts. They needed a central, cross-channel tracking method for simple, easy-to-analyze reporting in order to make data-informed decisions and improvements to campaigns and promotions.

The Goal

Implement a data aggregation tool (Marketing Data Dashboard) enabling the Client to review the real-time performance of all communication channels from a single hub.

Solution

A review of the available OTS (off the shelf) products led to the determination that a custom solution, the Marketing Data Dashboard, was the best course of action. The data aggregation tool, capable of integrating with nearly any data stream, was accompanied by ongoing strategic planning sessions to empower the Graniterock marketing team with the actionable insights necessary to continually improve efforts over time. 

Results

LinkedIn:

  • 518% boost in new followers
  • 1,867% boost in engagements
  • 2,112% boost in clicks
  • 1,722% boost in likes
  • 84% boost in shares

Mailchimp: 25% boost in click rate

Instagram: 

  • 65% boost in website clicks 
  • 190% boost in call clicks
  • 115% boost in comments

Facebook: 

  • 101% boost in engagement
  • 77% boost in new post likes
  • 84% boost in comments

Twitter:

  • 33% boost in retweets
  • 79% boost in engagement

want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

 More Case Studies 

Bright Path Strong
Brand Launch & Social Media Growth

S Factor
Digital Event Marketing & Community Activation

Lithia Green Cars
Market Research & 360° Digital Brand Strategy

AVT.bike
Ecommerce Growth &
Optimization

Aikon
Company Launch

YALA Designs
Email Marketing
Program

Graniterock
Data Dashboard
Development

YouCaring
Social Marketing & Sales

Runway Playa
Community Activation

#PledgeForThePlanet
Social Marketing
Campaign

Bud Light Hotel
Premium Content
Experience

Favorite Medium
Social Program
Development

ready to take
your business to

new heights?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

free goods for

changemakers

Get on the list for our FREE guides, tutorials, webinars, and more.