eCommerce Sales Growth & Optimization

Objective

Grow ecommerce revenue for AVT.bike

The Goals

• Increase new customers
• Increase lifetime value of existing customers

Solution

After an assessment of AVT’s marketing channels, our team decided on the following course of action: 

• Migrate website to shopify and utilize SEO to drive conversions more effectively
• Develop robust email marketing program
• Leverage SEM and paid social to reach target audiences at every stage of the funnel

Results

Notable YOY metrics include: 

Feb 2020 vs. Feb 2019:

• 91.69% increase in revenue
• 217.11% increase in revenue from marketing
• 31.26% increase in AOV (average order value)
• 1,826.28% increase in revenue from paid search
• 88.36% increase in revenue from direct traffic

Within the first year, we have helped AVT not only achieve cost-effective business growth, but drive down their cost per acquisition in the process.

In fact, in the month of April 2020 alone, AVT saw a 1,500% return on ad spend.