Branding, Marketing & Company Launch
The Challenge
In 2017, Bay Area startup team at API.market reached out to MTO to put together a full branding and marketing program for the blockchain company to launch into the stars. AIKON. The challenge? Take the company from whiteboard ideation to public launch.
The Goals
- Create a strong, values-based authentic brand from scratch that stands out in an exceedingly dynamic industry.
- Grow an audience primed for both an imminent token launch and a developer-centric product.
- Launch a comprehensive & strong marketing program with a nimble team.
Approach
MTO led the company through a values-based brand strategy, including the re-branding and creative direction for the company as AIKON, and suite of products – Open Rights Exchange (ORE) Protocol and token, and API.market and ORE ID – one click login for dApps.
The team built and executed a comprehensive marketing program that included strategy, planning, development, and implementation of:
- Branding
- Creative direction
- Marketing
- Communications
- Advertising
- Channel management
- Public relations
Results
In under six months, MTO was able to:
- Take AIKON from nearly zero to 35,000 community members
- Routinely achieve 49-59% email open rates
- Average over 50% website conversion rate
- Drive cost-per-acquisition rate down to less than $2
In this time, AIKON raised $4 million in early funding. Read more about AIKON’s launch of API.market on CoinDesk.
Blockchain Company Launch
The Challenge
In 2017, Bay Area startup team at API.market reached out to MTO to put together a rocket ship marketing program for a blockchain company in its early infancy to be called AIKON. The challenge? Take the company from whiteboard ideation to public launch and ICO.
The Goals
- Create a strong, values-based authentic brand from scratch that stands out in an exceedingly volatile industry.
- Grow an audience primed for both an imminent token launch and a developer-centric product.
- Launch a comprehensive & strong marketing program with a nimble team.
Approach
MTO led the company through a values-based brand strategy, including the re-branding and creative direction for the company as AIKON, and suite of products – Open Rights Exchange (ORE) Protocol and token, and API.market and ORE ID – one click login for dApps.
The team built and executed a comprehensive marketing program that included strategy, planning, development, and implementation of:
- Branding
- Creative direction
- Marketing
- Communications
- Advertising
- Channel management
- Public relations
Results
In under six months, MTO was able to:
- Take AIKON from nearly zero to 35,000 community members
- Routinely achieve 49-59% email open rates
- Average over 50% website conversion rate
- Drive cost-per-acquisition rate down to less than $2
In this time, AIKON raised $4 million in early funding. Read more about AIKON’s launch of API.market on CoinDesk.
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