Lithia Motors:
GreenCars.com

Bringing a Nearly 100 Year Old Company to Green Business.

“MTO agency provided critical insights into EV buyer’s preferences and smart strategies that we are deploying throughout our online brands.”

—Tom Dobry, CMO, Lithia Motors

• Created a research-based brand and customer experience strategy for Lithia Motors new EV brand GreenCars.com that helped the nearly 100 year old, Fortune 300 company expand into sustainability and the electric car movement
• Conducted in-depth customer and market research that provided the company with a deep, comprehensive understanding and strong connection to the green car consumer and category, including common nomenclature, competitors, and customer motivators
• Created a new brand strategy for the company’s Green Cars marketplace that aligned with electric vehicle car consumers and their needs, wants and desires, including company values, messaging and position
• Provided our conscious brand and culture expertise to help the company understand and adapt organizational strategy and culture for green car consumers who commonly seek businesses with products and processes that align with their values

Results

• Decoded mindset, motivations, expectations, knowledge, and pathways to purchase of “green car intenders”
• Delivered valuable key insights into dealership, online, and competitor customer experiences
• Developed a comprehensive roadmap for successful program launch that was implemented by the company in 2020