eCommerce Sales Growth & Optimization

Values Session Sparked a Powerful Mental Health Initiative.

• Conducted a deep dive session with the company following its acquisition to transform it into a conscious business, including identifying its organizational culture, company values, and intended social impact.
• Incorporated and aligned the company’s values in its operations, processes, procedures, hiring and infrastructure.
• Led company rebrand including its values across all marketing, communications, advertising, sales, business programs and efforts
• Values session identified the importance of men’s mental health to the company, prompting a spinoff to a second brand that helped raise men’s mental health awareness

Results

Notable YOY metrics include:

• 91.69% increase in revenue
• 217.11% increase in revenue from marketing
• 31.26% increase in AOV (average order value)
• 1,826.28% increase in revenue from paid search
• 88.36% increase in revenue from direct traffic

Within the first year, we have helped AVT not only achieve cost-effective business growth, but drive down their cost per acquisition in the process.

In fact, in the month of April 2020 alone, AVT saw a 1,500% return on ad spend.