the brief

Nasty Woman Wines was created as a response to the 2016 presidential election. Founder Meg Murray’s goal was simple – to leverage her platform for the purpose of celebrating strong women and moving the needle forward on gender equity. Our team was approached with a request to create templates that could be used for social media posts. We worked closely with Meg to first define her Content Categories, then develop a handful of dynamic templates that could be updated and repurposed by her team.