thisMoment: Content Cloud Launch
Teaching Marketers How to Be A Brand DJ
Marketing technology company Thismoment was ready to launch Content Cloud, an exciting and innovative new marketing platform that allows marketers to manage content and tell stories in a unique and compelling way. The company not only needed to get the word out to brand and digital marketers, they also needed to educate their audience about the new and creative possibilities for content marketing with the new product. They also needed to accomplish this in a noisy category. And let’s not forget, these are digital marketers — it was critical for the marketing message to be dynamic and the content engaging.
With the technical product info in hand, we used our Content Strategy process to develop a compelling storyline addressing the pain points of the product’s potential users. First, we re-visited the Social Identity brand work we had done with the company as a starting point and then we used example use cases to paint a picture of the social opportunity and connect with the aspirations of marketers. Once the thisMoment creative team coupled the copy with gorgeous graphics, a stunning e-book was born. The result was a strong narrative that not only explained the new product — it captured the brilliance and potential of a brand new way to do marketing. You can check out the PDF here.
“When we needed to take content to the next level, [made to order] delivered in spades.”
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