MTO Blog

News, tips, and opinions on values-driven social media marketing from MTO’s expert marketing team.

Prove Social Media Revenue Impact In 5 Steps — And Get More Budget

Posted in MTO Agency | On February 5, 2017 By Gretchen Fox

If you are one of the many marketers still fighting to get social media funded appropriately at your organization — this is for you. As a recovering corporate executive, I’ll tell you flat out, if you can’t tie your social media results to revenue, you won’t get your program funded well. Period. And while social […]

How To Create A Loyal Customer In Under Five Minutes

Posted in Uncategorized | On February 5, 2017 By Gretchen Fox

Every CEO, marketer and entrepreneur wants their business to “stand out,” to rise up out of the noise of the competition and grab the hearts and minds of consumers and clients. They want raving fans lining up for their products and services. They want repeat business and loyalty. Who wouldn’t? When you have raving fans, […]

Busting The Myth On Social Media ROI

Posted in MTO Agency | On April 20, 2016 By Gretchen Fox

If you have any doubt that social media is an absolute goldmine primed to be picked out of the ether like an apple off a tree, you need to invest the two or three minutes it will take to read this post. The first thing you must realize is the notion that social doesn’t drive […]

Social Media News Updates

Posted in MTO Agency | On April 19, 2016 By MTO Admin MTO

  MTO News Updates Edition III Facebook’s F8 in 90 second video How to use Facebook Instant Articles The Most Talked About Topics on Facebook and Instagram in March What You Can Learn From The Top 100 CMOs on Twitter  2016 Shorty Award Winners    MTO News Updates Edition II Instagram Launches What We Are […]

Top 5 Mistakes With Onboarding And Managing Junior Social Media Employees

Posted in MTO Agency | On March 6, 2016 By Gretchen Fox

With the enormous demand for social media and content creation, marketing executives and business owners alike are bringing on more and more junior staff — and rightly so. Young and hungry team members are great for organizations. And since they are now digital natives, these young workers have a real, intuitive handle on social communications and […]