Dazzle and Delight Fans
If you really want to be remarkable, you don’t just market to them — you DAZZLE & DELIGHT them.
Satisfaction means that your expectations have been met, whereas delight means that you are extremely happy and joyous, which is presumably because your expectations have been exceeded.
Bud Light Hotel is a splashy concert event held each year alongside the biggest event of the year, the Super Bowl. And each year the event gets bigger and more impressive. When the experience includes the US Intrepid and a three day concert with the biggest acts around, that’s difficult to do, even for us.
Delighting and dazzling fans takes innovation and creativity. It requires something unexpected and executing better than anyone could have imagined. This time, it meant delivering an innovative online viewing experience with real-time content being published an average of every 3 seconds simultaneously on RollingStone.com and E! Entertainment. The experience allowed audiences to shift from merely watching the three day concert to interacting with it moment-by-moment.
According to SAP’s 2016 Australian Digital Experience Report, delighted customers are five times more likely to share personal information and five times more likely to remain loyal.
Furthermore, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent, according to a recent study by Fredrick Reicheld of Bain & Company.
This year, Warren Buffet said,
Any business with delighted customers has a sales force they won’t have to pay; You don’t see them, but they are talking to people all the time.
When “just” marketing won’t do, schedule a call and we’ll help you kick it up a notch — or 10.
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