Just like people in the real world, when we don’t know WHO WE ARE, we end up trying to be who we think others want us to be. We are too easily influenced by outside forces or we use material things to represent us. For brands in digital it really isn’t much different.
If you’re a brand and your social isn’t working…it’s not because social doesn’t work or social is dead. Check you identity – do you KNOW who you are? Does your audience?
In her first blog post to take a deep dive into the steps of the Social System @gretchen examines what happens when brands skip step one, determine your Social Identity. http://onforb.es/1EWJXW5