Branding, Marketing & Company Launch

Putting Radical Inclusion & Equity at the Forefront.

• Created a full, conscious branding and marketing program for the launch of the new blockchain company, taking it from whiteboard ideation to public launch with conscious business, culture and values infused from the start.
• Identified company values, conscious culture and business across all aspects of the organization to the smallest details and nuances of its work and position in the market.
• Built and scaled value-first business and culture across all aspects of the organization, including branding, creative direction, marketing, communications, advertising, channel management, and public relations.
• Continued to service the company to help it ensure its ongoing alignment with its values and support and guide its efforts to inspire others to the same work through key messaging and positioning in the market

Results

In under six months, MTO was able to:

• Take AIKON from nearly zero to 35,000 community members
• Routinely achieve 49-59% email open rates
• Average over 50% website conversion rate
• Drive cost-per-acquisition rate down to less than $2

In this time, AIKON raised $4 million in early funding. Read more about AIKON’s launch of API.market on CoinDesk.